Saturday, February 08, 2014

U.S. Retailer "Wins" Sweden Sexist Of The Year Title

Via The Local:

U.S.-based retailer American Apparel has claimed the "Sexist of the year" title organized by a high-profile Swedish blogger due to an advertising campaign accused of normalizing child pornography.

"Congratulations, American Apparel! You got 35 percent - nearly 10 000 votes - of the 27.901 votes received during the week", Swedish gender studies lecturer Tomas Gunnarsson, aka the Gender Photographer (genusfotografen), wrote on his blog on Friday.

Gunnarsson's campaign was launched by listing a series of nominees on his blog on Sunday, with over 200.000 visitors subsequently taking notice.

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