Wednesday, October 07, 2015

"Sweden Needs A Stake In The Global News Game"

Via The Local:

The US and Germany have taken the lead in the battle for the future of news. Sweden has what it takes to seize the initiative, but the country's media giants need to think more globally, argues The Local's founder Paul Rapacioli.

A global daily news brand does not work in print or in multiple languages. But it does work online and in English – as half a billion dollars of German media money testifies.

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