Thursday, August 11, 2016
Her "Meat Ice Cream" Is A Huge Success Story — The Dogs Love It
Via Business Insider: ”Ice cream with meat taste?? No, that is too crazy, the CEO of Swedish ice cream producer Triumfglass told me. So we went home again with our tails between our legs” But the idea of an ice cream for dogs, that the 10-year-old daughter of the Finnish/Swedish entrepreneur Sonja Catani had come up with was not at all crazy. It hit the ongoing humanization trend of pets and became a true success. ”I never thought it could become so big”, she says when we meet at Strandvägen 1, the restaurant where it all started. ”A bit disappointed I called to Pelle Lydmar who owns the restaurant, and three dogs for that matter. He was all in on my plans and said I could borrow his kitchen during week-ends”. After a crash-course in ice cream production and a simple machine she started producing. The two family dogs, Hugo and Celine, became the external faces of her new start-up. They were also very happy for their new job – tasting the ice creams. The success with the ice creams is just the beginning for Hugo & Celinne. It is rawfood burgers and other quality dog food that will grow the company really big she hopes. Not only the dogs like her ideas. Besides her own money external investors has put a total of 6,5 million SEK into the company. But Sonja Catani is still the owner of 61 percent of the shares.