Wednesday, August 03, 2016

These Swedes Are Making Boatloads Of Money On Their Crazy Game About Goats

Via Business Insider:

Swedish games such as Minecraft and Battlefield have taken the world by storm. One of the more unexpected of Sweden's recent successes is the aptly named Goat Simulator, created by Coffee Stain Studios.

Goat Simulator is a third-person perspective game in which the player controls a goat and the aim is to deal as much damage as possible on an open-world map. The game was initially developed as a joke prototype internally at Coffee Stain Studios, but grew into a full-fledged game.

The game became an instant hit, selling over 2.5 million copies within one year of its release. When it was released for mobile phones, it sold 100.000 copies within 6 days.

Naturally, this has put some money in the coffers of Coffee Stain Studios.

The Swedish daily Dagens Industri has gone through their financial reports and it found that Goat Simulator is a virtual money-making machine.

The game, which was originally released for Microsoft Windows, was released last year on Xbox and Playstation which added to the Coffee Stain Studios financials.

The numbers are in and for 2015 they show a turnover of 127 million Swedish crowns, or just shy of 15 million dollars, up 43 percent from 2014, and a profit of 88 million Swedish crowns, or approximately 10 million dollars, up 38 percent from 2014.

That's a pretty crazy profit margin.

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