Wednesday, September 28, 2016
"The Zlatan App" Reported A Revenue Of SEK 1 - But Losses Amount To SEK 300.000.000
Via Business Insider: Swedish press can happily gloat that Mikz - a company founded 2013 on the idea of making statements from celebrities like Zlatan Ibrahimovic exclusively available on apps - has been unable to make any sort of money. The company, popularly called 'the Zlatan app' but now officially going by the name of United Influencers after a merger with the Norwegian company United Bloggers this year, reported a revenue of SEK 1 for the last year, Resumé reports. That's quite a surprise against the background that two years ago Veckans Affärer reported that Mikz already had 400.000 users. And Dan Olofsson, the investor behind the app, told the business magazine that every user on average followed seven premium channels. Zlatan Ibrahimovic is the figurehead of the company with his own app 'Zlatan Unplugged', but while that may have been an effective way of attracting other celebrities, like Lionel Messi, it apparently hasn't done wonders for the revenue. Meanwhile, the business is somehow extremely expensive. In the last year, the single crown revenue was matched by a SEK 67 million loss, Resumé writes. In its short existence, the company's losses total a massive 300 million. "My channel has worked well, the others less well", Zlatan Ibrahimovic told DiWeekend in an interview earlier this year, "They've changed the concept now, so we'll have to hope it'll work better. But I'm going to continue with my app". Whether United Influencers will be able to make any money in the future remains to be seen. Meanwhile, the rest of the media industry can find consolation in that while Zlatan no longer fuels them with his commentary, at least no one else is cashing in on him either.