Saturday, November 19, 2016

Google And Sweden's Hippest Museum Are Making It Possible For Anyone To Have Their Own Photo Exhibition - First Out Are Rebecca And Fiona

Via Business Insider:

Since its opening in 2010, the Swedish Museum of Photography - Fotografiska - has exhibited some of the biggest names in photography.

In a new collaboration, Google and Fotografiska will take the democratization of photography one step further than Instagram and make Fotografiska's wallspace available to less famous names - you, or me, or anyone - in a special exhibition lasting from November 23 to December 4.

The project, called Re:Collection Gallery, recognizes that 9 in 10 Swedes have old developed photographs, and one fifth of these have over a 1.000 analog photographs laying around - unable to be shared with the world because they're not in a digital format.

These are the photos Fotografiska wants to display during the Re:Collection Gallery exhibition.

Google is behind the initiative of the exhibition and is also powering it with a newly developed app called Google PhotoScan, which scans old photographs and converts them to a digital format, improving the picture quality in the process. And this app will be used for the Re:Collection Gallery exhibition(s).

Anyone can apply to get their analog photography collections scanned, remastered and displayed at Fotografiska. It's as simple as publishing an analog photo on Instagram with the hastag #RecollectionByGoogle. Fotografiska suggests taking the opportunity to share a photo of someone dear to you.

"With Re:Collection Gallery we're digitally exhibiting amateur photographs that bear old memories and new stories. As an inclusive metting place for all of Sweden we want to inspire the people and hope to be able to show many unique and touching stories in the coming weeks", says Karl Skoog, marketing director at Fotografiska.

First out sharing their personal photos will be the Swedish DJ duo Rebecca and Fiona, on display November 23-24. After that the exhibition will feature new collections daily based on the analog photos of selected applicants. Fotografiska will choose which pictures are to be displayed and each applicant will receive a time slot when Fotografiska features their pictures exclusively - so, in effect, this is a chance to have a personal exhibition of your life at one of Sweden's most high-profile museums.

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