Wednesday, February 15, 2017

These Nordic Brands Are Among The 500 Most Valuable In The World — Sweden Is The Star

Via Business Insider:

The Nordics have in total 11 companies among the most 500 valuable brands in the world, according to data from Brand Finance's "Global 500" list.

The Nordics' most valuable brand is Ikea, ranking on 43rd place globally. Both Ikea and H&M rank among the Retail category's Top 10 (ranked 5 and 7). Sweden also has the region's only car brand among the top 500, Volvo.

Finland's only entrant is Nokia, while Norway boasts its telco and oil giants. Denmark's most valuable brand is Lego, followed by food giant Arla and Danske Bank.

Here are the Nordics' most valuable brands according to Brand Finance (company - value/$ - ranking).

Sweden

IKEA - 24,1 bn - 43

H&M - 19,2 bn - 63

Nordea - n/a - 286

Ericsson - n/a - 331

Telia - n/a - 365

Volvo - n/a - 491

Denmark

Lego - 7,6 bn- 196

Arla - n/a - 462

Danske Bank - n/a - 488

Norway

Statoil - 7,6 bn - 195

Telenor - n/a - 209

Finland

Nokia - 4,6 bn - 341

The Visual Capitalist's infographic shows how the Nordics' most valuable brands compare to those of other countries (yes, Austria's Red Bull is worth more than Nokia).

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