Wednesday, February 15, 2017
These Nordic Brands Are Among The 500 Most Valuable In The World — Sweden Is The Star
Via Business Insider: The Nordics have in total 11 companies among the most 500 valuable brands in the world, according to data from Brand Finance's "Global 500" list. The Nordics' most valuable brand is Ikea, ranking on 43rd place globally. Both Ikea and H&M rank among the Retail category's Top 10 (ranked 5 and 7). Sweden also has the region's only car brand among the top 500, Volvo. Finland's only entrant is Nokia, while Norway boasts its telco and oil giants. Denmark's most valuable brand is Lego, followed by food giant Arla and Danske Bank. Here are the Nordics' most valuable brands according to Brand Finance (company - value/$ - ranking). Sweden IKEA - 24,1 bn - 43 H&M - 19,2 bn - 63 Nordea - n/a - 286 Ericsson - n/a - 331 Telia - n/a - 365 Volvo - n/a - 491 Denmark Lego - 7,6 bn- 196 Arla - n/a - 462 Danske Bank - n/a - 488 Norway Statoil - 7,6 bn - 195 Telenor - n/a - 209 Finland Nokia - 4,6 bn - 341 The Visual Capitalist's infographic shows how the Nordics' most valuable brands compare to those of other countries (yes, Austria's Red Bull is worth more than Nokia).