Friday, July 21, 2017

Finnair Was Named The Best Airline In Northern Europe For The 8th Consecutive Year

Via Business Insider:

After holding the title over the past seven years, it should not come as a surprise that Finnair has once again been named Northern Europe’s best airline at the World Airline Awards. The award is based on a customer satisfaction survey organized by Skytrax, comprising 325 airlines and 19 million survey participants.

It may actually be misrepresenting to limit Finnair’s prestige to Northern Europe. The airline consistently performs well also on the global scene. For example, Finnair has been named one of the safest airlines in the world, and amongst the most punctual. Also, last year AirHelp found Finnair to be one of the ten best airlines in the world, based on quality performance, delay time and claim processing. The same ranking found Norwegian Air Shuttle and Icelandair to be amongst the ten worst airlines in the world – which may be reason to say that ‘being the best in Northern Europe’ kind of misses the point.

High performance is no reason for Finnair to get lax though. The airline is putting special emphasis on improving the passenger experience by developing its digital services. Earlier this year, Finnair participated in a trial of face-recognition check-in technology at Helsinki airport (which incidentally is one of the 10 best airports in Europe) in collaboration with airport operator Finavia. This year Finnair also became the first airline to accept the Chinese digital payment service Alipay onboard its planes, also in conjunction with the adoption of the technology at Helsinki airport. All long-distance flights by Finnair now also offer its Nordic Sky Wi-Fi service. It’s clear that being an innovator is part of the airline's strategy to survive in the ever more competitive space.

“Digital development is one of our central strategic goals, but we’re continuously improving all aspects of the customer experience, like, for example, our collaborations with high-profile cooks in business class on long-distance flights, and the improvement of our lounge experience through new partnerships”, says Piia Karhu, Senior Vice President of Customer Experience at Finnair.

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