Tuesday, September 19, 2017

You Can Now Buy A Garlic Press Or Other Kitchen Tools From An IKEA Vending Machine In Central Stockholm

Via Business Insider:

Ikea is serious about its foray into central Stockholm. In its latest stunt, aimed to raise awareness for its newly opened kitchen pop-up store, the Swedish furniture giant has placed a vending machine selling kitchen tools in the subway station of Hötorget, in the city center.

“We want to show in a playful way that Ikea is available wherever, not only in our department stores", says Miki Tabakovic, deputy country sales director for Ikea Sweden, to retail site Market.se.

Although its main job is to nudge bypassing commuters to a visit in the 400 square meter Ikea kitchen showroom just a stone's throw away, the vending machine is a pop-up store unto itself. Among the products sold is Ikea's classic garlic press KONCIS.

“It’s a fully functioning vending machine. You can pay with card and get your product instantly. We sell garbage presses, egg slicers and other small items”, says Tabakovic.

The vending machine, due to stay up for a couple more weeks, is outfitted with a message encouraging customers to "get a kitchen to go with their garbage press", and offers the exact address to the showroom. In a related stunt, Ikea has outfitted a Stockholm archipelago ferries with the punchline: “Ride the ferry to the kitchen”.

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